The Internet is a powerful channel that presents new opportunities for an
organization to:
· Touch customers
· Enrich products and services with information
· Reduce costs
E-Commerce & E-Business
How do e-commerce and e-business differ?
· E-commerce – the buying and selling of goods and services over the Internet (online transactions)
· E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner)
E-business model – an approach to conducting electronic business on the Internet.
Business-to-Business (B2B)
Electronic marketplace (e-marketplace) - Interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities.
Electronic Marketplace (e-marketplace)
- Electronic marketplaces, or e-marketplaces, present structures for conducting commercial exchange, consolidating supply chains, and creating new sales channels
- Their primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers
- Existing e-marketplaces allow access to various mechanisms in which to buy and sell almost anything, from services to direct materials
- e-shop - a version of a retail store where customers can shop at any hour of the day without leaving their home or office.
- Example : Hijabs by Hanami
Consumer-to-Business (C2B)
- Priceline.com is an example of a C2B e-business model. The demand for C2B e-business will increase over the next few years due to customer's desire for greater convenience and lower prices.
- Example : Agoda.com
Consumer-to-Consumer (C2C)
Online auctions
- Electronic auction (e-auction) - Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically.
- Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins.
- Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid.
C2C communities include:
Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting
Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan.
E-Business benefit :
- Highly accessible
- Increased loyalty of customers
- Improved information content
- Increased convenience
- Increased global reach
- Decreased cost
E-Business challenge :
- Identifying limited market segment
- Managing customer trust
- Ensuring consumer protection
- Managing customer loyalty
Mashups
Web Mashups - a Web site or Web application that uses content from more than one source to create a completely new service
- Application programming interface (API) - a set of routines, protocols, and tools for building software applications.
- Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups.
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